Argentina’s first division soccer league will be called Torneo Socios.com. In this way, the Argentine Football Association reaffirms its bond with the company Chiliz, owner of the platform that had recently launched the fan tokens of the Argentine team led by Lionel Messi.
Socios.com managed to capture its name in this competition thanks to a sponsorship agreement between Chiliz and the Argentine Football Association (AFA) signed in May 2021, as detailed in the official statement confirming the new naming of the Argentine tournament. This is a platform where fans of various soccer teams around the world can acquire distinctive tokens. By purchasing them, they also get exclusive rewards and promotions and access to a community where they can even help their favorite club to make decisions through surveys.
The company will make its premiere on the big screen of Argentine soccer this Friday, July 16. The team that will open the tournament for the 2021/222 season will be nothing less than the last league champion, Boca Juniors, against Unión de Santa Fe, at 7 p.m. (Argentina time).
As reported by CriptoNoticias, the Argentine National Team was the first national team to participate in this type of initiative through this platform. On its launch day, June 12 this year, high demand caused the Socios.com application to crash.
Other clubs that have partnered with this company are FC Barcelona, Paris Saint-Germain, AC Milan, Manchester City, Atlético de Madrid and Valencia CF. In Argentina, Independiente is the only team that has fan tokens on this platform. According to the data detailed in the AFA statement, in the first half of 2021, the fan tokens have generated profits worth 150 million dollars.
According to the CriptoNoticias glossary, a token is a digital currency built with cryptography that depends on the blockchain of another currency to exist. In this case, the fan tokens are based on the Chiliz blockchain and are traded from its Chiliz cryptocurrency (CHZ). On the day this news was announced, Thursday, July 15, CHZ had an increase of almost 15% in its value, reaching USD 0.27. However, according to data from CoinGecko, 24 hours later it is already down 10%, approaching $ 0.24.
The price of CHZ increased after the announcement of Socios.com. Source: coingekco.com
Argentina’s soccer, an important showcase for cryptocurrencies
The arrival of Socios.com as a sponsor of the Argentine National Team had already put its name on the daily agenda of the Argentine sports world, where soccer occupies a central place. This was enhanced even more with the consecration of the Albiceleste team in the Copa América 2021 at the hands of Lionel Messi.
However, putting your signature in the name of the Argentine Professional Soccer League can give a very big jump in popularity not only to the brand, but to cryptocurrencies in general among the Argentine public. According to the International Federation of History and Statistics, the Argentine league was the sixth best in the world in the first two decades of the 21st century.
The AFA reported on Twitter about its agreement with Socios.com. Source: Twitter.
In addition, the audience that follows the local tournament is huge. According to the sports newspaper Olé, the last Superclásico between Boca Juniors and River Plate played in May 2021 had a rating of 14.1 points, which is equivalent to almost 1,365,000 people following the game only on television and only in the area of the City of Buenos Aires and surrounding areas, whose total population is approximately 9.6 million.
To these viewers we must also add those who watch the matches on other platforms, such as via streaming, and all the content published on social networks, which generally bears the name of the tournament sponsor.