Here’s an unexpected piece of news, but interesting enough to give it due attention: Automattic is the new owner of Pocket Casts, one of the most popular podcast services on the scene, mainly thanks to its great applications for mobile devices.
Exposed as it is, the news may not tell you much, but there are several factors that must be taken into consideration to assess what looks like good news: Automattic is one of the great companies of open source software, developer of the ubiquitous WordPress content management system, the most popular in the world when it comes to setting up a web page.
Automattic is also the developer and owner of other products and services, such as the Tumblr blogging platform or the Simplenote note service. Now Automattic is also the owner of Pocket Casts, a service capitalized through its applications, which are among the best considered in their category. Did you already know or are you a Pocket Casts user? Don’t worry, nothing is going to change for now.
“Pocket Casts will continue to provide you with the necessary functions to enjoy your favorite podcasts (or find something new)”, they explain, anticipating that ““deep integrations” are being explored between the podcasting service and WordPress.com with the aim of “facilitating the distribution and listening of podcasts”, but nothing more. For now, it should be repeated.
Pocket Casts made headlines a few months ago as a result of the turn they gave to their business, offering their mobile applications free of charge to all users, but rewarding those who had paid the single payment that was required up to that moment with free access to the listen through the web application, which now pays for itself in a monthly or annual subscription format.
More specifically, the Pocket Casts payment model includes desktop applications, cloud storage, Apple Watch support and visual themes, including icons. Some of these features are accessory, while others are essential to enjoy a calling experience compared to alternatives that the competition maintains completely free.
It should be noted that Although Pocket Cast works as a service, it does not work with exclusive content, as is beginning to happen in some of the great alternatives in the podcast sector, which detracts from its appeal, despite the fact that its applications are among the best that can be found. Will Pocke Casts change anything under Automattic’s wing? We will have to see it.
In the meantime, the only message they get across from the service is typical of “this is a bright new chapter for us where we can focus on what we do best, giving you the best podcasting experience possible.”