While fans of Marvel have been entertained with series of Disney + as Loki – 96% and What If …? – 84%, as well as the first promising trailer for Spider-Man: No Road Home, Shang-Chi and the Legend of the Ten Rings – 95% came to remind them that this new hero is one of the great introductions for the next MCU phase. Although Black Widow – 87% was released first, it was a prequel that served to fire the character played by Scarlett Johansson and will be Shang-chi the title that really opens the doors to new possibilities for the brand on the big screen.
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Of course, Johansson’s lawsuit caused the premiere of Shang-chi was overshadowed by gossip about whether the new CEO is unprofessional and sexist, and whether Kevin Feige will do something about it. The best way to bring attention back to the Simu Liu-starring film was to reveal the early reviews. Many elements of the specialized critics consider that we are facing one of the best presentations of Marvel and one of the best installments in this entire universe. What stands out the most is the great direction of Destin Daniel Cretton that balances very well the traditional action scenes and those made through CGI.
In addition, the chemistry between the cast seems to be very good and the surprises, especially those reserved for the post-credits scenes, are on a par with other installments such as Iron Man – El Hombre de Hierro – 93% or The Avengers – 92%. Even though late, Shang-chi It’s already generating high expectations for its premiere this weekend, one that promises to change the pace that the global box office has taken so far due to the Covid-19 pandemic and much-criticized dual premieres.
According to Deadline, the film is shaping up to conquer this weekend, which in America corresponds to a long break for Labor Day. Although we are talking about estimated figures, it is believed that Shang-chi it will fetch between US $ 45-50 million in the United States and Canada with a premiere in more than 4,200 commercial theaters. If this happens, it will surpass Halloween: El Inicio – 25%, which in 2007 obtained US $ 30.6 million. This is due to the fact that during the past weeks the attendance of the public stabilized quite a bit taking into account the global pandemic and the new variant of the virus that is very active in the United States.
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The suicide squad – 91%, released on August 5, did not achieve great results at the box office despite being liked by critics and the public. Instead, Free Guy: Taking Control – 96%, which arrived on August 12, showed that people are willing to go back to the movies, and the project starring Ryan Reynolds had two excellent weeks and an expected and nothing strange loss during its third week. The same source clarifies that Shang-chi It can be seen to benefit thanks to the fact that it is focused on an audience between 18 and 34 years old that is already attending the rooms more constantly.
In addition, one of the peculiarities of Shang-chi is that an increase is expected in the attendance of the Asian public that is in large cities such as New York and Los Angeles. Finally, the fact that the film is not released at the same time in Disney + will force fans out of the house. There has been a lot of debate about these dual premieres for a long time, as experts consider that it is easier for piracy to make a quality copy and the audience turns to that alternative instead of spending their money in the traditional way.
Although for now the presale has smaller numbers than those of Black widowDo not forget that this title had a great premiere and a terrible fall days later. Shang-chi It will be released in cinemas worldwide and its arrival represents 66% of the occupancy in theaters, which makes it the great premiere of the weekend. This installment is expected to fetch around US $ 40 million outside the United States, thus raising between US $ 90-100 million in its premiere.
Do not leave without reading: Shang-Chi: Kevin Feige has said that the ending is similar to the Iron Man post-credit scene