The second phase 4 Marvel Cinematic Universe movie, and the first starring an entirely new character, has finally hit the billboards around the world. Shang-Chi and the legend of the ten rings – 95% did not have all their hopes placed on the impact that it would generate when dealing with a different character from those who already knew each other, in addition to taking into account the response that Black Widow had as a point of comparison – 87%, an expected tape that had a fatal drop in its collection.
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For this reason, the film starring Simu Liu worked to explore new paths in terms of its release format, as it is the first major title that does not have a simultaneous release as has happened throughout the year. The results of the previous tapes that were both in theaters and in Disney Plus, as well as they did in other companies, were not so favorable in their worldwide collection, for this reason the new MCU adventure came directly to the cinema, and nothing else.
So far the response he had on his opening night this Thursday considering that next Monday is Labor Day in the United States, has been better than expected. Only last night the film managed to raise USD $ 8.8 million nationally, beating Fast and Furious 9 – 65% that debuted with USD $ 7.1 million in June. Shang-Chi is still below what the movie starring Scarlett Johansson made on its opening night ($ 13.2 million), but it is clear that its path will be different.
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The Destin Daniel Cretton-directed story was previously slated to close its opening weekend with close to $ 45 million (via Variety), but now the stakes are shifting due to surprising public response. ComicBook, for its part, reported that the film could raise up to USD $ 100 million in its opening weekend worldwide, a considerably good number for the current time when the pandemic continues to do its thing with health and the economy. world.
On the other hand, Labor Day is being taken into consideration, an important weekend for movie theaters in the United States and Canada, but it has been difficult to beat the record that Rob Zombie set with Halloween: The Beginning – 25% in 2007 adding USD $ 30 million on that specific weekend. Shang-Chi and the Legend of the Ten Rings you will have a free path on the big screen for 45 days before reaching the digital platform.
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This will demonstrate to Disney audiences and executives alike the importance of getting to the movies first from the revenue side, and could set a turn for the company’s upcoming releases. So far the reactions of both the public and the critics have been much better than expected, highlighting the skill and charm of its protagonist. Some critics like Peter Debruge, assured that this film could generate the same social impact as Black Panther – 90%.
Shang-Chi would mark a positive path for Asian representation, especially now that there have been many conflicts about racism or “Asian hate” in North America, empowering the community within a brand as large as Marvel Studios. Also, some viewers couldn’t help but compare the physical ability of Simu liu with that of Jackie Chan, a great representative of martial arts and physical comedy in Hollywood. The film is going through its opening weekend and next Monday we will see if it managed to exceed expectations.