Marvel is a studio that has been characterized by creating a cinematic universe built from a large number of films and now television series. Achieving that has not been an easy task, as most of its competitors have sadly discovered. To achieve this, the first ingredient is to have a person who is plotting the connections between the films and making sure that the result is consistent. In Marvel’s case, that person is Kevin Feige.
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Something that we have all taken for granted is that the other way to achieve this is to have a very rigid control over the works that the directors are going to create. These have to fit the big picture or they won’t fit into the MCU. This has all the logic of this world. In that sense, directors who are not going to give in on their vision of the film are going to end up leaving. That happened with Edgar Wright, for example. The director even said that Marvel had no interest in making a movie of Wrightbut just one from Marvel. In other words, the famous study intervention here seems to be a crucial element.
Ever since the whole debacle that led to the Snyder Cut, there has been a lot of talk about the creative freedom of directors in Hollywood. The reality is that when we talk about high-budget movies, we are talking about the studio having invested a lot of money and want to see it pay off. This is the reason why when the studio feels that the director’s vision is not the most adequate to obtain obscene amounts of money, he decides to intervene to make it according to his vision. And in the case of Marvel so that its universe works like a Swiss watch.
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The point is that in recent times there have been indications that the study is more flexible than we think. Someone who has been very vocal about it is Nia DaCosta; that is, the director of The marvels. A few months ago he said that Marvel Studios has given him more freedom than any other company. Now he just reiterated that in the last episode of the podcast Films To Be Buried With (via .). There she has literally said that they are a scapegoat because, for her, everything they are accused of is false. They are not the obsessively controlling company that everyone thinks they are. In fact, he mentioned that they hire directors because they want them to be themselves:
It has just been a very rewarding experience. It is probably the best experience I have had with a studio entity or with any Big Brother type entity. And that that was with Marvel, who have a… I feel like they’ve been used as scapegoats in the industry. Everybody says, ‘Oh you know, they control everything’ and actually they are very open and receptive and they hire you because they want you to be you. So it’s been a lot of fun in that regard.
As we said above, this is not the first time that you have said something like that. A few months ago he had a conversation with Entertainment Weekly (via Heroic Hollywood) about his experience working with Marvel Studios. There he said that it is the study that has given him the most freedom:
It’s a lot less traumatizing to work on it, no doubt. But this movie is also about specific things, people and sometimes sad ones. But no, it is definitely nice to work in a different world. It is wonderful. [Es] the biggest [libertad] that I have had in anything. It’s great because we’re all comic book nerds who want to make a great comic book movie.
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