PABLO R. ROCES
Updated on Saturday, 4 September 2021 – 02:10
Demand skyrockets in agencies, which receive up to three and four offers per week for the audiovisual sector
C. Tangana, during the recording of the Tiny DeskTurismo As Spain wants Netflix to attract international tourists with short trips to the center and north of Spain
With the death of her father, Cristina Rodríguez, her mother and her five siblings met with a luxury brutalist house and 1,000 square meters in Pozuelo de Alarcn of which they could hardly bear the expenses. Until a new way to maintain it appeared on his horizon, at least for the moment: to rent it for television shoots, photo shoots and television commercials.
This is just one example of a business that has been flourishing in recent years and that in the wake of the pandemic has emerged to derive economic profit from second homes, inherited properties or even habitual homes. Because the settlement of streaming platforms and the low flow of tourists that has slowed the business of tourist flats has triggered rents for filming and series.
Four location agencies contacted by EL MUNDO indicate that each week they offer three or four new properties to rent. But the case that best shows this growing momentum is Spathios, a space reservation platform for the audiovisual world, basically a system identical to airbnb. “Our job is to put the owners and producers in contact without intermediaries so that the process is faster,” explains Pol Hevia, one of the two founders of the business.
In just one year, his business has grown from two employees with spaces to rent in Madrid and Barcelona to 13 workers, 400 locations and an expansion to Seville, Palma, Bilbao and Valencia about to run. “Many large houses usually demand us to be able to move their equipment, but the flats are also rented without problem,” Hevia details.
Diana Ruiz owns a 95 square meter apartment in the center of Madrid, which she has started to rent for 100 euros per hour with a minimum of three hours per day. “It’s a good way to have a supplement to pay for expenses because we usually have one photo session per week,” he explains. That, at the very least, they represent 1,200 euros per month in your account that before they came from having it as a tourist apartment.
Scene from the riot series Movistar
This is a formula that is repeated, according to the agencies, because the fall of tourism has caused a drop in income for those who exploited this formula. “If there are no tourists, you don’t rent and our working system is quite similar to Airbnb“says Pol Hevia. A point confirmed by two owners who still do not want to make further statements.
And that the rental prices for filming “have fallen considerably” in recent years, says Nano Montero, director of production of Taoplus locations. “Demand has skyrocketed but for years the price paid by production companies and advertising agencies has fallen between 100 and 150%,” he adds. The margin that this expert sets per day is between 1,500 and 6,000 euros in Madrid or Barcelona depending on the location and size of the property.
Size is one of the key points especially for series filming where the size of the floors influences once the plates are no longer the general trend for recording. Production companies and platforms require a minimum of 90 or 100 square meters and spacious rooms so that teams and people can move around the space.
Ah, a vague space like Casa Carvajal, that of Cristina Rodrguez, is perfect. That is why C. Tangana recorded the video for Comerte toda y el Tiny Desk there with Antonio Carmona, El nio de Elche, Kiko Veneno, La Hngara, Alizz, a cohort of accompanists and an orchestra. “It is a way of saving time, maintaining expenses in case you find the time to sell it,” acknowledges the owner.
In addition, the trend, for the moment, seems to be growing with Spain positioning itself for the reception of filming, as shown by the agreement that the Government signed with Netflix for this purpose in July; the owners finding an economically satisfactory business model with growing demand, and the agencies increasing their portfolio every week.
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