Next season of The Boys – 95% is close to the premiere and Amazon delights fans with a hilarious new promo clip that will remind us a lot of another studio dedicated to superhero entertainment. We all know well that The Boys You don’t think twice about poking fun at the negatives or hypocrisies of the entertainment industry, even if the show itself is produced by a company that has labor exploitation as the cornerstone of its global success.
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From the first season of The Boys we realized that Vought functions as a kind of parody of The Walt Disney Company, the media conglomerate that has made billions of dollars from superhero movies, series and merchandise. For the second season we see an increase in jokes about Vought’s moves to get money; They took advantage of Queen Maeve’s bisexuality to sell products at Pride and the series parodied the superhero scene in Avengers: Infinity War – 79%, among many other things.
But now The Boys it goes further by directly poking fun at Disney Plus and the diversity it so often touts in its stories. The new promo is set as a Vought News Network newscast, Seven on Seven with Cameron Coleman:
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Homelander, Starlight, Queen Maeve, A-Train and Black Noir are in charge of promoting Vought Plus in a segment of the newscast, the fictional streaming service owned by Vought that is a direct parody of Disney Plus. “Series for women that tell the stories we want to see” say Starlight and Maeve; “From urban beats to city streets, series that place diverse voices at the center” says A-Train. The dialogues above are references to the representation of minorities that Disney promotes in its content, but The Boys gives the sketch a burlesque tone that makes us think twice.
The third season of The Boys It still does not have a release date but at a slow pace we are approaching the expected Amazon announcement. According to Eric Kripke, the new block will be in charge of exploring the history of superheroes in the United States, as he mentioned it for Deadline at the end of June:
A big element of the comics is actually the flashbacks of WWII and Vietnam. I always really liked it because you could see how the superhero phenomenon not only affected the present, but also how it affected parts of the past. And then we have this character, Soldier Boy, played by Jensen Ackles, and he’s been around since WWII and he was Vought’s first superhero. Through him and his history, we can really explore much of the history of the country.
Written by Garth Ennis and drawn by Darick robertson, the cartoon of The Boys It became a publishing industry hit pretty quickly, and it didn’t take long for Amazon to buy the rights and make it one of Prime Video’s most successful series. In a time when superheroes are the bread and butter, the deranged characters of The Boys They work like magnets for people looking for stories that stray a bit from the classic heroism we are so used to thanks to Marvel Studios and DC Films. Like Disney and Vough, Amazon also intends to make the best of its series, as in the end it is also a company with interests.
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