If we review the history of the industry, from the early days to
practically twenty years ago, we had lived three great revolutions that completely changed the way companies worked. In recent years we have been immersed in the last, the fourth, the result of the arrival of new technologies.
As a result of this, the way in which companies operate has radically changed. If before everything was done in person and physically and where humane treatment was one of the most important factors, Right now, many people prefer the immediacy that the Internet and new technologies give them. Digital Business is a reality.
When we talk about Digital Business, we talk about all those business strategies in which new digital technologies are found in all processes. It is not just having a web page or using an application to make video calls, it goes much further and encompasses practically everything.
Let’s take an example: hiring a rental car. Many of us will remember how the process used to be: going to a company headquarters, reading and signing many documents and closing the deal with a physical salesperson. Now from a mobile app and using the phone itself As a key to access the vehicle, it is enough. In this case, technology allows to know from the status of the fleet to registering the identity documents or making the payment. But not only that, they also get to be known to more people using social networks or improving their SEO positioning on the Internet.
This business revolution affects both established and new companies. The former face the challenge of reforming the way they interact with their customers. On the other hand, companies that have just been created, or are born with a 100 percent digital spirit or have a very dark future, even before they start.
Given this new situation, it is not surprising that more and more people decide to focus their training and professional career towards Digital Business. Companies of all sectors and sizes are demanding more and more professionals who are not only capable of understanding this new reality, but also leading the company in the adoption of digital business.
The weight of new technologies
When we talk about technology applied to the business environment, we do it using terms such as Internet of Things, Artificial Intelligence, Machine Learning or augmented reality.
All of them could sound like something distant not long ago but today they are implemented in practically all areas. From customer acquisition to process optimization.
But new technologies have not only reached companies, but also the academic world. ESIC has specialized not only in the theoretical training of new technologies applied to the business world, but also in a methodology where digital skills are the order of the day.
Students who enroll in the Master in Digital Business, or in any other master’s degree in the center, will have the Transformative Learning by ESIC model as a basis, where the classrooms exceed physical limits and the interaction with the teachers, as well as the exchange of material, is done in an online way adapted to the needs of each student. This is especially important in the profiles of people who are currently working and want to complete their training to acquire leadership positions.
Master in Digital Business, by ESIC
If you are thinking about training in Digital Business, it is vitally important to go to schools that have the best methods and professionals and that accompany the student not only in the training process, but also in their first professional steps.
The ESIC business school is one of the pioneers and one of the ones that is doing the most to promote digital transformation, and it does so through a master’s degree in Digital Business, with a duration of nine months. Among the objectives it addresses are to promote digital entrepreneurship, help manage the digital transformation process of a business, develop digital skills with a practical approach, acquire leadership in digital environments and, finally, generate a network of professional contacts.
Among the professional opportunities to which all students can choose, there are leadership positions related to digital projects, CEO in startups, entrepreneur, digital consultant or CTO.
If you want to know more or want to enroll in the Digital Business master and turn your professional life around, go directly to their website.