Updated Thursday, 9 September 2021 – 11:28
The company begins its international expansion in Italy and allows the purchase and sale of products in that country from anywhere in Spain.
Wallapop headquarters in Barcelona.Wallapop
Wallapop, the second-hand goods sales platform born in Spain in 2013, begins its international expansion with its arrival in Italy this month. The company no longer only offers the purchase of local products, but for some time also allows the shipment of goods, something that also reaches the Italian adventure. Rob cassedy, CEO of the company, does not rule out entering other countries later.
The choice of Italy, explains Cassedy in an interview with EL MUNDO, is not accidental: “We see that there are many of the same conditions in Spain as in Italy; we believe that we will be able to break down the same barriers.” Thus, they consider that in both countries there is a concern about the sustainability which gives additional weight to platforms like yours, focused on the circular economy.
To this we must add the other great pillar of the second hand, which is the price. Cassedy acknowledges that they see “similarities” in the economies, both in size and in how the pandemic has affected countries. “Both have been significantly impacted by the covid and this has created a need for people to get items at good prices or to convert things they do not use into money with the second hand,” he explains. According to their data, Spain and Italy are among the three European countries in which citizens are most willing to buy second-hand products
Finally, the manager points to a third leg with relevance to Wallapop, which is that of electronic commerce itself. In Spain, he warns, it did not develop until recent years and, in fact, its first sales took place in the neighborhood. It is, perhaps, the most prevalent image of the app: two people left on a site to sell a phone, some comics or a jacket. Now the inventory already reaches the cars and it is no longer necessary to stay with the buyer, because Wallapop Envos it does that (for an additional price, that is).
“It has made it easier to participate in the ecosystem for people who live in rural areas or who do not want to meet in person,” explains Cassedy, who also concedes that in Spain – which is “behind” and has “less penetration” than other neighboring countries- the pandemic has played a very relevant role in this change.
From his point of view, the company has also changed to a large extent and it is what makes it bet on this international expansion. Before, prevail in a local market, such as Madrid, did not mean doing it in another equivalent of geography, how could it be Barcelona. Now, “prevailing in Barcelona helps to prevail in Madrid, but also in Milan”, as the inventory of available products is growing. “It’s been a game changer in terms of how we enter a market,” Cassedy boasts.
In this way, Wallapop aspires to be something more than a second-hand application, even though it has not ceased to be one: “in the end what we are trying to create is an ecosystem of unique products”. Among its most dynamic categories are fashion, books (especially now, with the return to classes) and even cars. They live with old video games or artisan products. “Being able to ship and trade across borders completely opens up the spectrum of what we can do and where we can expand,” he argues.
In any case, the manager does not believe that in the future this will open the doors of its application to companies unless what they sell is “unique”. They will be able to sell individuals, artisans and small firms, but, at least for the moment, there will be no direct contact between manufacturers and buyers.
What Cassedy does admit is that Italy may be the first of several international markets. “First we are going to focus on Italy in the coming weeks,” he explains, “but then we will sit down and see what we have learned from the launch and how we apply it to the idea of continuing to dream of expanding this ecosystem in Europe.”
According to the criteria of
The Trust ProjectLearn moreSee links of interest Kosovo – Spain, live