There are some very difficult days in the United States after the murder of George Floyd last week in Minneapolis. We have seen images of protests and how many personalities have joined this fight, which has also had its bad side since many stores, including the Apple Store, are being looted these days, although it is really useless.
Apple had already supported this anti-racism case in part by its own CEO Tim Cook in a letter, and now the company show your support again joining the ‘Black Out Tuesday’ awareness campaign created by the music industry.
Apple Music has removed its regular radio shows on Beats 1 and is instead directing all iOS and macOS users to a single station that celebrates the best of black music, you will listen to songs continuously without the usual broadcasters. Also in the Explore section we also have expressions of solidarity with the #BlackLivesMatter movement.
On Tuesday, June 2nd, Apple Music will observe Black Out Tuesday. We will use this day to reflect and plan actions to support Black artists, Black creators, and Black communities. #TheShowMustBePaused #BlackLivesMatter pic.twitter.com/xkvn31DpYc
– Apple Music (@AppleMusic) June 2, 2020
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Apple Music joins ‘Black Out Tuesday’
The music industry decided to spend a day reflecting and seeking change in response to the death of George Floyd and the murders of other African-American people in the United States. For this they have programmed a strike that takes place today, Tuesday June 2 to try to raise awareness.
This is not a day off, it is a day to reflect and find ways to move forward in solidarity
There are many musicians who have joined the protests and this special day, Rihanna, Beyoncé, Taylor Swift, Demi Lovato, John Legend and many others have been sensitized by the protests. Now Apple Music has also decided to join and Apple’s official radio will dedicate the entire day to black music. In addition, from time to time, the music stops and a voice appears saying: “this moment calls upon us all to speak and act against racism … we stand in solidarity with black communities everywhere”, something like “this moment calls us all to speak out and act against racism … we stand in solidarity with black communities everywhere. “
Apple has always been an example when it comes to fighting for minority rights and in this case it has not been hidden, both its CEO and the initiatives that the company is taking show Apple’s commitment to society. You can access Apple Music and its entire catalog and your playlists as usual, but in certain sections of the app you will be able to see examples of the union of Apple to the ‘Black Out Tuesday’ that is celebrated today.