Since China surpassed the spikes of COVID-19 contagion, which started in October 2019 in Wuhan, commercial activities have been opening up and, luckily for Apple, the consumption of its products has been maintained. According to a report from various sources published by CNBC, Apple increased 160% its sales in that country.
After seeing its up to 60% drop during the coronavirus crisis, Apple has
amazingly recovered, recording 3.9 million iPhones sold in China in March and April, thanks in part to the launch of a cheaper iPhone. Although, the iPhone 11 has been the best seller, for seven consecutive months.
Apple recovers in China
Apple sold 3.9 million iPhones in China in April, according to Shanghai-based market research firm CINNO Research. That’s a 160% increase from March, when it sold 1.5 million units. The recovery meant about 3 million shipments to Apple in April, according to preliminary estimates by another research firm, IDC. This figure represents an increase of approximately 30% compared to a month ago.
For her part, the analyst Sell-in says that in April total shipments of smartphones in China increased more than 94% compared to March and reached 40.8 million, according to the group of experts backed by the state, the Academy China of Information and Communications Technology.
In addition to the success in the iPhone sale, China also generated positive results for those of the bitten apple, by subscriptions to services such as Apple Music and iCloud. According to Sensor Tower, estimates of consumer spending in China on the App Store, accounted for about $ 1.53 billion in April, or an increase of 7% month to month.
While these two months have all been good news, some analysts warn that the Cupertino giant could face some headwinds in the coming months. Everything due to increased demand for 5G mobiles, of which Apple would have its first generation just the last quarter of this 2020.