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Madrid, May 23 . .- 81.7% of Spaniards want to do tourism after confinement, especially in Spain, which would allow them to attract a large part of those who usually go abroad, who last year spent abroad more than 16,000 million euros, although they are looking for personalized formulas, far from collective tours.
In addition, health security has come to be in the first place, even ahead of the price, in searches for places and vacation options, for which travelers prefer to use their own car and go with people from their closest circle, according to a survey by DNA consulting firm, specialized in the sector.
Data from the National Institute of Statistics (INE) of 2019 indicate that trips abroad by Spaniards represented 10.4% of the total, with an expense of 16,051 million euros. Although they are only slightly more than 10% of total trips, spending increases to 33.4%, so one of the keys to the recovery of the sector in Spain is to attract these tourists.
For the organization of the trip, more than 84% intend to do it independently, collecting information on the web and on social networks, especially. For this reason, the consultant argues that now more than ever it will be essential for travel agencies to add value in personalizing the trip and seeking experiences.
The more than 1,000 respondents overwhelmingly reject organized tour-type trips for fear of getting together with strangers and because the characteristics of these group trips mean that maintaining the safety distance between participants is not always easy.
BY OWN CAR
For this reason, they say that they will mainly use the private vehicle (61.6%), followed by the airplane (30.6%), while the use of the other means of transport (train, public bus …) is residual and They will regain their market shares once the safety and hygiene protocols are known.
61.8% declare that the duration of their vacations will be equal to or greater than that anticipated before the pandemic, although almost 9% say that they will fragment them further – although this trend is prior to the outbreak of the crisis – and 32 , 3% of travelers will shorten their stays away from home. Almost 6% indicate that they will lengthen their rest periods.
77.5% CHOOSE SPAIN
The economic factor may be, according to DNA, one of the fundamental causes of the reduction in periods, so the design of financing formulas will be an important element when promoting tourism products.
Spain will be the favorite destination of those surveyed in 77.5% of cases, with traditional references to the sun and beach such as Andalusia, the Balearic Islands and the Valencian Community at the center of preferences (52.2%), while a 20.2% will continue to choose international destinations in case the borders are opened.
SUN, BEACH AND NATURE
Outdoor destinations -as well as sun and beach nature tourism- concentrate more than 81% of the options indicated, so those agents with a better catalog of this type of offer will be better positioned.
Regarding accommodation options, there are hardly any changes in the choice: the hotel will continue to be the favorite (31.9%) ahead of vacation homes such as tourist apartments (20.9%), second residences (18.8%) and Rural houses.
Favorite activities are also linked to the outdoors and nature, followed by gastronomy, wine tourism and cultural options, well ahead of that associated with wellness (spas and spas), which could indicate the need for the offer to incorporate measures to guarantee health security.
THE PRICE IS NOT THE FIRST
The overcrowded destinations that do not offer a sense of security will come to be in the queue of preference for tourists, who in their searches will give more importance to this concept, even than price, which is still a decisive but not paramount factor.
According to the study, the attributes most valued by the participants in the study, when choosing a destination in order of importance are: low crowding, attractiveness, safety, price and, finally, the distance from the home habitual.