The sector of car goes through a difficult situation and that it has been aggravated in recent weeks as a consequence of the coronavirus. In addition, the stoppage of Nissan’s production in Barcelona has only increased concern for the sector. In this context, the current crisis has also reached the dealers who have started a competitive price war, offering discounts of up to 8,000 euros on some models.
And is that dealers will now have to face the consequences of the global pandemic that we have experienced in recent months. Thus, some of them are implementing measures such as transporting vehicles home from customers for testing or delay payment of fees established until the completion of the Temporary Employment Regulatory Records (ERTE) in which consumers can be found.
In addition, the extraordinary situation that the population has had to face due to the spread of Covid-19, has also triggered the use of alternative sales platforms. So, citizens have turned to tools like Wallapop and even certain social networks like Instagram, which have become an advertising and sales space.
However, despite the slowdown that the sector has experienced in recent months, various studies have shown that as a consequence of the pandemic the population will choose to travel in the coming months by private transport, trying to avoid the crowds of public transport. In this way, dealers could find their opportunity to release accumulated stock through discounts and special promotions.
The feeling of disappointment shared by the sector is reinforced by the poor data obtained by the automotive industry in recent months. The fall in manufacturing plummeted last April by 97.8%, along with car exports made by Spain which sank to 98%. As a consequence of this situation, several companies related to the sector and dealers have had to close their doors.
During the past month, 72.7% fewer passenger cars and SUVs were sold, 58% less light commercial vehicles, and 61% fewer commercial vehicles – buses, coaches and minibuses – were registered compared to the previous year. The least affected models have been, in this order, the Dacia Sandero, the Renault Clio, the Audi A1, the Fiat 500 and the SEAT León, the best sellers in this period.
Despite the difficulties faced by the sector, the great challenge for Spain still continues to be electric mobility. Spain is once again at the bottom of Europe in terms of electric mobility It refers to the «scarce» development of recharging infrastructure, according to the “Electromobility Barometer” corresponding to the first quarter of 2020, which assesses both the penetration of electric vehicles and charging points, prepared by the Spanish Association of Manufacturers of Automobiles and Trucks (Anfac).
On a base 100 index, Spain reaches 17.2 points, eight tenths more than in the previous study, while the European average (EU-15) stands at 29.8 points, with an increase of almost two points. According to Anfac, the growth of Spain compared to the previous quarter is driven by the increased penetration of electrified models, “but it is clearly insufficient compared to the rest of the European countries”.
Next Tuesday the government is scheduled to activate a new Moves Plan of 65 million euros to help sell electric vehicles. But we cannot lose sight of the fact that The sale of electricity accounts for less than 1% of the Spanish market. The sector, in addition, demands a Renove plan of 400 million euros to relaunch the industry.