DIA rises 11.8% this Monday. The company has announced that it is expanding its online shopping service to meet growing demand. For it, has converted 8 stores, 5 in Madrid, 1 in Seville, 1 in Cádiz and 1 in Malaga for the exclusive use of online order preparation. These stores join the other three that the company had: 1 in Madrid and 2 in Barcelona.
In order to respond to the high demand, the company has reinforced its workforce by 1,000 people, especially from order picker profiles, better known as ‘pickers’ and home delivery staff. On a technological level, Technical improvements have been implemented on the dia.es website in order to ensure performance.