New York —
Receive beauty advice and even an appointment with a hairdresser from your home for free
As we already know, social distancing has led to the closure of beauty salons, and many women have had to change their hair care routines.
To assist them in the process, Dove, SheaMoisture and Suave launched the #WashDayLive campaign, a virtual support system to accompany women in their experience of using natural hair and offer expert advice on how to care for curly hair.
#WashDayLive will bring together specialized hairstylists, influential experts, and other inspiring African American women to share their stories about natural hair, give hair care tips, demonstrate styles, and chat about entertaining and informative topics through virtual shows.
For women who want a more personalized experience, the brands partnered with the SWIVEL beauty app to provide one-on-one appointments with a stylist.
This is a preview of the broadcasts scheduled until June 15:
#WashDayLive broadcast on Instagram Live: Follow #WashDayLive to receive updates on this 30-minute live chat stream twice a week with influencer and hair stylists who share tips and tricks for natural hair care.
Week 1: With the introduction of the new Dove Amplified Textures product line, Dove kicks off the first week with a focus on natural hair to support women in this experience, whether they are just beginning or well advanced in the process. Join celebrity stylist @UrsulaStephen and @NaturallyNella on May 24 at 6 PM ET.
Weeks 2, 3 and 4: SheaMoisture will be in charge of week two with a focus on styling, followed by Suave in week three, which will cover how to refresh and maintain natural hair at home. Finally, in week four, alongside Dove and SheaMoisture, the theme will be the continuation of the natural hair experience.
#WashDayLive virtual dating in beauty app SWIVEL: To further assist women with textured hair from home and to support the community of stylists affected by the stay-at-home order, Dove, Suave and SheaMoisture have partnered with the SWIVEL beauty app to provide women with dating. individual with stylists.
How does it work. Enter the SWIVEL beauty app or SwivelBeauty.com to book a free #WashDayLive virtual appointment with a textured hair expert. This introductory offer ($ 50 value) is courtesy of Dove, Suave and SheaMoisture. Promotion valid until June 15, 2020. Limited availability, until seats are exhausted.