The Gartner agency yesterday shared new data about the involvement of the coronavirus in the smartphone market in the first quarter of 2020. As expected the decrease in sales has been significant, with a drop of 20.2%.
Among the new data released by the Gartner report we find iPhone sales figures, which despite not being shared by Apple, the agency has calculated based on indicators such as sales by distribution chains and market studies. Sales for this first quarter of 2020 for the iPhone were 40.9 million units, compared to 44.57 million in the same period last year.. This marks a drop in sales of 8.2%, somewhat serious but that holds the rate well above the market average.
From Gartner, Annette Zimmermann shares that “if the COVID-19 had not happened, the good sales of the iPhone 11 would have meant a new record quarter for Apple”, which is that the success of this terminal has been key in Apple to alleviate the effects of the coronavirus. This, added to the strength of the Apple Store Online, have been the pillars that have helped to sustain this collapse in sales, which, despite existing, is 12% below the market average.
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Due to their dependence on the Chinese market, other brands have suffered much more significant declines. This is the case of Huawei, which has seen its sales decrease by 27.3%, or Oppo and Samsung, with drops of 19.1% and 22.7% respectively. In the middle of this hurricane, the only brand that has seen its sales grow has been Xiaomi, which discreetly has registered a growth in units of 1.4%.
Despite everything, we might think that Apple has managed to save the furniture in a really difficult Q1 for all smartphone companies, although we are left with the bad taste in our mouths of not knowing what figures the iPhone 11 and 11 Pro would have achieved under normal circumstances.