The prices of the iPhone have dropped considerably these days in China due to the celebration of the festival 6.18, one of the most important dates with discounts in the country. As reported by CNBC, the prices of the iPhone 11, 11 Pro and SE are at minimums in this period.
These discounts can be seen at two of the distributors where Apple officially sells its devices, the JD.com chain and Tmall, one of the Alibaba conglomerate’s distribution media.
During the festival, any of the three latest Apple models can be purchased at Tmall with discounts ranging from 6% on the SE model, we assume that due to its low cost and in itself, up to 13% on 11 and 11 Pro models in its 64GB base ranges.
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At JD.com discounts are even more aggressive, with the 64gb iPhone 11 with a discount of 17% (4563.00 yuan compared to the usual 5499.00) and the iPhone 11 Pro and Pro Max with discounts of around 20% (6,999 and 7,499 yuan respectively versus the usual 8,699 and 9,599 yuan for base models).
As reported, chains like JD.com plan to offer discounts throughout the entire period of the festival, although with different parameters depending on the day. As reported by a company representative, “sales of Apple products for June 1 were 3 times higher this year than last year.”
Despite these discounts being present in stores with an Apple Reseller certified, the Chinese Apple Store maintains its prices as usual, leaving these bargains only for authorized dealers. Nothing new, because Apple does not usually apply discounts on its website at any time of the year.
Definitely, Apple seeks to recover lost sales in months like February where all its stores in the country were closed. Now, with the festival as an excuse, it is an ideal time to put all the meat on the grill in this final stretch of the fiscal year, just before the launch of the next iPhone.